With more wins than you can count with two hands, there’s no denying that four-time World Champion Loic Bruni is well on his way to being one of the greatest downhill racers ever. At age 27, he’s won four World Championships, seven World Cups, and over 30 top-five finishes. With all this in mind, we’ve designed the Butter Collection to celebrate Bruni’s accolades into the 2022 season. Channel your inner Bruni with the Butter Collection.

When youre on the trail, you have enough to worry about without stressing on your sock situation. Thats why we created our durable, no-fuss Techno Mountain Tall Socks. They feature a lightweight blend of our VaporRize™ yarns, which work in tandem to naturally control temperatures and manage sweat buildup. In other words, theyre comfortable, and to further ensure this, weve included mid-foot arch support and a light underfoot cushion to help absorb vibration and chatter from the trail.